Intro to the Business of Yoga

Teacher

Sydney Mayer

Hours

5

Categories

Professional Essentials

Cost

$100 CAD + gst

Upcoming Dates 2025

(VIRTUAL LIVE) June 8th 12pm-5pm PST

Yoga philosophy principles may be against some of the practices you see in the business world, but at the end of the day if you are stepping into yoga as a career, you’ll experience a stronger outcome and realize more value in your time through the understanding and application of the business of yoga. If you plan on hosting classes, workshops, retreats or working at a studio or gym, it’ll be critical to your success to carry the tools of marketing, industry standards, professionalism, continuing education and practices aligning with the Yoga Alliance ethical standards. 

Learn about creating a unique yoga brand that resonates with your personal style and values. You’ll be provided with tools to carry out your yoga business in the ever-changing and challenging business world.

Key Topics:

  • The Yoga Industry

  • Marketing for Yoga

  • Yoga Branding

  • Yoga Alliance Credentials

  • Continuing Education

  • Professionalism

  • Being A Contractor & vs. Employee

  • Taxes, Invoicing, Liability Insurance and Waivers

  • Sydney's extensive knowledge in business was another thing that made this YTT so uniquely valuable. We were provided with such relevant and practical content as yoga teachers. The industry of yoga is quite unregulated, and sometimes hard to navigate, but Sydney broke things down in such a logical and helpful way, giving us tips and insights into the field. She equipped us to successfully share our passion with clients in a way that is very strategic and intentional. We analyzed business models, and discussed how our unique core values can be expressed through our business.

    Sydney is very creative and passionate. This has allowed her to find a way to make so much meaning out of every little decision in her business, from marketing, to design, down to the content of this YTT. She has showed us the value in this extent of intentionality, how it makes business so life giving to all, and meanwhile, sets us up for success. Her passion and creativity extends outward into the practical and mundane details of business. She has equiped us to navigate the industry with integrity and love, and also to be able to protect ourselves from those who do not. Until this course I have been quite unfamiliar with the world of business, and was intimidated to begin to learn, but everything was broken down and communicated so well. We had space to take all the information in, digest it, and create our own ideas. I really enjoyed this course.

    -Kyla M.

Course Learning Outcomes:

  • Gain an in-depth understanding of the current landscape of the yoga industry, including trends, challenges, and opportunities.

  • Learn how to develop a unique and authentic yoga brand that reflects your values and mission as a yoga teacher.

  • Make use of marketing strategies and tools tailored specifically for the yoga industry, such as social media marketing, email campaigns, and partnerships.

  • Understand the importance of continuing education in the field of yoga and how it contributes to professional growth and development.

  • Differentiate between working as a contractor and an employee in the yoga industry, including the implications for taxes, benefits, and job security.

  • Ability to create professional invoices, manage finances effectively, and utilize other essential tools for running a successful yoga business.

Included with Course:

  • 6.25 hours of lecture, discussion & application

  • Course Manual

  • Course Certificate & 6.25 Hours CE Credits

  • Access to the Exclusive Mind & Move Trainers Hub

  • Invite to all Mind & Move events, activations and community get togethers

Homework Requirements:

  • Create a Yoga Resume

  • Final Course Reflection questions

Registration

Business of Yoga (Virtual Live) Business of Yoga (Virtual Live)
Quick View
Business of Yoga (Virtual Live)
$100.00